The program
An invitation-only program connecting four ambassadors across the United States through a shared enthusiasm for Colnago and a commitment to their local cycling communities.
Through planned events, social storytelling, and personal engagement, ambassadors will create opportunities for riders to experience Colnago, connect with the brand, and build relationships that continue beyond a single event.
Ambassadors
Four
Selected regions across the United States
Events
Up to 20 a year
Per ambassador, mutually agreed
Term
One calendar year
Dates confirmed in each ambassador’s agreement
Entry
By invitation
Subject to a written agreement
01The opportunity
The strongest cycling communities have people who bring them together.
They make introductions, create reasons to participate, and earn trust through their knowledge, enthusiasm, and consistency.
Colnago is inviting a small group of these people to represent the brand in selected regions across the country. Each ambassador will bring local knowledge and an individual perspective, supported by a coordinated national program.
02Candidates
Who we’re inviting
We’re looking for established participants in cycling who can turn enthusiasm into participation.
Candidates should bring:
- Trusted relationships within their local cycling community.
- An active social media presence and the ability to use it to attract people to events.
- The initiative and organizational ability to plan, promote, and deliver community experiences.
- An appreciation for Colnago and an interest in developing firsthand product knowledge.
- Professional communication and dependable follow-through.
- A welcoming approach to riders, owners, retailers, and the wider community.
Reach matters, alongside evidence that an ambassador can engage an audience and motivate people to take part.
03The founding program
Four ambassadors. Connected nationally.
The founding program will include four ambassadors in selected regions across the United States.
1 / 4
Northern California, Oregon, Washington
Anthony Palicci
Palicci is the longtime moniker of Anthony Pelicci, borrowed from his family’s pre-emigration surname and used across his cycling, writing, and creative work. Beyond the bike itself, he has become a familiar community figure through organized rides, brand and dealer support, and the less visible work of helping riders navigate equipment, fit, service, and the broader culture around the sport. It has become shorthand for a life spent at the intersection of bicycles, design, technology, travel, and an enduring curiosity about how things are made and why they matter.
- —
Region to come
Ambassador to come
- —
Region to come
Ambassador to come
- —
Region to come
Ambassador to come
- —
Each ambassador will develop a regional activity plan with Colnago and the program coordinator. Plans will reflect local riding culture, seasonal opportunities, retailer relationships, and Colnago’s priorities.
Ambassadors will share ideas and experience while taking responsibility for delivering their agreed regional activities.
04Events
Planned events with a purpose
Each ambassador’s annual plan will include up to 20 mutually agreed events, subject to scheduling and the approved regional plan.
These are deliberate, planned, and promoted Colnago experiences. A regular group ride counts toward the program only when it has been developed and approved as a program event.
Events may include owner gatherings, retailer collaborations, product experiences, organized rides, and participation in established cycling events.
Every approved event will have
- A clear purpose and intended audience.
- An agreed attendance target.
- A promotion plan, including the ambassador’s social channels.
- Defined responsibilities and confirmed support.
- A method for recording attendance and relevant engagement.
- Post-event follow-up and a concise results recap.
Ambassadors will be expected to actively recruit participation, deliver the agreed experience, and follow through with attendees and relevant Colnago or retailer contacts.
06Conduct
Representing Colnago
Ambassadors will be expected to represent Colnago with care, integrity, and respect—in person and online.
That includes welcoming people from different backgrounds, communicating responsibly, respecting others, and conducting themselves professionally with riders, retailers, partners, and colleagues.
Racism, discriminatory conduct, harassment, and abusive behavior are incompatible with participation.
Ambassadors should bring their own personality and perspective while maintaining standards appropriate to their role as representatives of Colnago.
07Support
Equipment and practical support
Colnago will provide agreed equipment and resources to support each ambassador’s role.
Equipment allocations will be determined individually and may include frames or complete bicycles, depending on the ambassador’s needs, existing sponsorships, and regional activity plan.
Individual arrangements will also establish
- Annual ambassador compensation.
- Support for approved events and community engagement.
- Appropriate merchandise and branded materials.
- Preapproved travel and applicable expense reimbursement.
- Any approved purchasing privileges.
The equipment allocation, budgets, approval process, and conditions of use will be confirmed in each ambassador’s agreement.
08Kit
Apparel and existing sponsors
Existing apparel relationships will be considered when establishing each ambassador’s arrangement.
Where an ambassador’s clothing partner can provide suitable kit for Colnago-sponsored events, an approved collaborative solution may be used.
Colnago kit can be provided where needed and permitted by existing sponsorship commitments, including when an ambassador’s apparel partner cannot supply suitable event kit.
Apparel arrangements and branding will be agreed before events, with any exclusive clothing agreements reviewed in advance.
09Governance
Coordination and accountability
The program coordinator will maintain the shared calendar, coordinate communication and support requests, and collect activity plans and results.
Colnago will approve program commitments, budgets, equipment allocations, and brand requirements.
Each ambassador will be responsible for planning and delivering their agreed activities, promoting participation, and submitting timely recaps.
Event reporting will include
- Attendance against the agreed target.
- Promotion delivered and available social results.
- Relevant product interest, introductions, and retailer engagement.
- Follow-up completed.
- Supporting photographs or content.
- Results against the program’s agreed MER framework.
- Practical observations and recommended improvements.
Attendance targets, reporting requirements, and the MER framework will be established before activity begins.
10Term
The first year
The initial program will run for one calendar year, with exact dates confirmed in each ambassador’s agreement.
At the outset, Colnago and each ambassador will agree on regional priorities, planned events, support, and expectations.
Progress will be reviewed throughout the year. An end-of-year review will assess delivery, participation, results, and the opportunity to continue the partnership.
The invitation
We’re inviting people who can bring Colnago to life in their communities—with thoughtful planning, personal credibility, and the ability to bring people together.
The next step
A conversation about your region, your existing commitments, and the contribution you could make to the founding program.
Participation is by invitation and subject to a written ambassador agreement.
05Social
Social presence and storytelling
Social media will be a primary way ambassadors introduce the program, promote events, and maintain connections with their communities.
Ambassadors will use their channels to:
An agreed content plan will establish expectations for promotion and ongoing representation.
During the program term, Colnago will be the exclusive bicycle brand represented and promoted on ambassadors’ social feeds. The written agreement will define the scope of this exclusivity and address any existing commitments before participation begins.
Commissioned campaigns and creative assignments beyond the agreed ambassador responsibilities will be scoped and funded separately.